Overview
Designed a Grind and Pour-Over Coffee Machine for Rolex, targeting high-end professionals, focusing on aesthetic treatment and CMF to reflect the brand’s essence
Role
Brand research, semiotic analysis, ideation and CAD development, 3D modelling, digital rendering, rapid prototyping (3D printing), visualization, user interface design
Details
Module : Techno Aesthetic Detailing
Duration : 4 weeks (Oct 2022)
Team : Rucha Nene, Rituja Kamat, Sailee Powar, Purvasha Choudhari
Mentor : Umang Shah
The brand
We focused on the Yacht-Master Collection by Rolex, analyzing it through semiotics to capture its globally recognized elegance and brand experience. Chose a product-specific, non-minimalistic brand for a challenging design process.
Ideation
The intent here was to create a form inspired not by the design of a Rolex watch, but by the essence of the brand itself.
Introducing
We chose a coffee machine because its users mirror Rolex’s audience: affluent professionals who enjoy a luxurious, indulgent experience. Coffee enthusiasts similarly value the full ritual of making coffee, making the concept a natural, tangential extension of the brand.
Detailing
Working
Learnings
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Comprehensive brand analysis and semiotic study was essential to ensure that the product's design language aligns with the essence of the brand rather than being solely inspired by a Rolex watch.
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Generating innovative and even seemingly impossible ideas is necessary as this is often where the most creative and solutions are stemmed from
User Interface
Developed user interaction through information architecture, wireframes, and UI screens to define the brand’s visual identity.